Norwegians burn 200 million tea lights each year. If we recycled the aluminium cups we could make 30,000 new bikes.
Aluminium can easily be recycled over and over again without losing its qualities. Yet 140 million used tea lights are thrown away every year.
Very few recycle
Hydro supplies 3,000 tons of aluminium a year to European tea candle manufacturers such as IKEA. But less than 30 percent of the aluminium from tea light cups is returned for recycling.
From waste to resource
We wanted to change that! Together with IKEA, WWF, Green Dot and Syklus, we launched the environmental campaign Tea Light Hunt.
The aim was to help turn waste into a resource and raise awareness of aluminium recycling in a simple and fun – yet informative – way.
The campaign ran from October 2011 to March 2012, and was open to first through fourth grade classes all over Norway.
The class that collected the most tea lights per pupil won a class trip to Hydro's aluminium plant in Holmestrand, Norway.
A big hit
And it was a big hit! More than 26,000 school children participated, and 13 million tea light cups were collected. This is enough aluminium to build nearly 2,000 new bicycles.
So why is cooperation important to us?
“Because we are always forging strong relationships to find the solutions that will make our world work better”
The Hydro Way