Organizational and leadership changes to execute strategic shift
 ALUMINIUM PRODUCTS: Svein Richard Brandtzæg will head the new Aluminium Products business area in Hydro. |
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(Jan. 31, 2006) Hydro divides Aluminium into two separate business areas to ensure effective execution of the strategic shift that includes repositioning upstream and urgent measures to increase profitability and ensure cash generation downstream.
Executive Vice President Jon-Harald Nilsen will head the Aluminium Metals business area, which includes the Primary Metal and Metal Products sectors. Svein Richard Brandtzæg takes on a new position as Executive Vice President of the Aluminium Products business area, which includes Automotive, Extrusion and Rolled Products.
Brandtzæg joins Hydro’s Corporate Management Board on February 1 and will report to Hydro’s President and CEO, Eivind Reiten. Brandtzæg has held several international leadership positions within Aluminium, most recently as head of Rolled Products based in Cologne, Germany.
"The challenges in Aluminium require strengthened management focus both in the Metals and Products areas in order for us to deliver the announced roadmap to increased profitability," says Reiten.
 ALUMINIUM METAL: Jon-Harald Nilsen will head the Aluminium Metal business area. |
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"Jon-Harald Nilsen and his team will concentrate on repositioning our upstream operations to enhance our smelter portfolio while Svein Richard Brandtzæg and his team will concentrate on delivering continued improvements and cash generation downstream as announced on Hydro’s Capital Markets Day in December," says Reiten.
Sector leaders within each Aluminium business area will report to Jon-Harald Nilsen and Svein Richard Brandtzæg, respectively.
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