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Hydro at aluminium world trade fair: "Set to grow viable supply"
 UNDERWAY: The ALUMINIUM 2006 exhibiton in Essen, Germany, opened on Wednesday. Hydro is well represented by Aluminium Metal's Sue Wilkins. (Photo: Halvor Molland) |
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(Sep. 20, 2006) At the 'ALUMINIUM 2006' trade fair in Essen, Germany, Hydro emphasizes that it is following an aggressive strategy to reposition and grow to meet future demand for aluminium.
Global demand for primary aluminium is expected to nearly double in 15 years, to approximately 60 million tonnes in 2020. Hydro is set to maintain its market share in this growing market.
“Hydro aims to establish long-term, competitive power positions to support development or protect business in the long-term perspective. This exploration of energy and metal production options is being carried out in a number of countries and regions worldwide. New primary plants will only be built in regions with competitive power prices,” states Executive Vice President Torstein Dale Sjøtveit, head of the Aluminium Metal business area in Hydro.
 COMPETITIVE: "Hydro aims to establish long-term, competitive power positions to support development or protect business, states Torstein Dale Sjøtveit, head of the Aluminium Metal business area in Hydro. |
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The ALUMINIUM trade fair in Essen has become the most important meeting place for the aluminium industry, with record participation of 685 exhibitors from 40 countries. Hydro once again is a major exhibitor at the world trade fair, taking place 20-22 September. In 2004, the exhibition was visited by 13,500 professionals from 80 countries.
Hydro's exhibition stand can be found at site A20 in Hall 3, next to the trade fair's main entrance.
One of the fair's highlights this year is the European Aluminium Award, for which Hydro is one of the main sponsors. The award is divided into six categories, covering major fields of aluminium applications. Several Hydro customers have submitted entries to the consumer/end products and industrial/semi products categories.
Hydro is providing the media with updated information and news. Please find below all press kit texts for download, in English and German (PDF files).
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