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Placement

Our logo must always be placed with sufficient open space in a spot where it is clearly visible and readable, and in harmony with other elements.

One white sheet of paper with Hydro log placed top left, another with logo placed bottom right.
Distance from the edge should never be less than minimum clear space.

The top left and bottom right corners are the preferred positions, however, you may also place the logo in the top right or bottom left corners depending on what works best in the specific context.

You may place the logo on top of images or solid colors as long as there is sufficient contrast between our logo and the background.

Preferred placement – top left

Top left placement is recommended when the logo has an introductory role, for example on our website, stationery, or on the front cover of a brochure.

Preferred placement – bottom right

Bottom right placement is recommended when the content (text, images, illustrations and other graphics) is primary and the logo has a signature role, such as in advertisements.

Other placement options

white sheets with vertical log top left or bottom right

A horizontally and vertically centered placement is allowed when the logo is the only element on the surface. Examples of this are on the back side of business cards and in video end-frames.

On the back covers of brochures and similar printed matter, the logo is always positioned above our contact information in the bottom left corner. This is implemented in all relevant template files.