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Trademarks

Trademarks should not have their own logo or identity, but use full Hydro branding, incl. Hydro’s logo and full visual identity.

Examples of Hylife trademark alongside hydro logo with sail

Name of trademark should be using the Hydro font; Arial – with the trademark symbol ®. It should always be used together with the phrase ‘– a trademark of Hydro’ and the Hydro logo, as shown below.

  1. The following three elements should always be used for registered trademarks:
    - name of trademark
    - ‘- a trademark of Hydro’
    - Hydro logo

    The symbol ® shall be used only  in the country where the trademark is registered.
  2. Trademark name should be written in Arial Regular
  3. ‘- a trademark of Hydro’ should be written in Arial Regular Italic, and not be longer than the trademark name itself
  4. Logo height should match the total height of the trademark name and the phrase ‘- a trademark of Hydro’
  5. Position between all three elements should be fixed - as shown:
    - horizontally or
    - vertically
  6. All general rules for the use of the Hydro logo applies (ex. enough space around the logo).

What is a trademark?

  • Any sign that can be graphically reproduced.
  • Words, slogans, names, logos, graphic elements, letters, numbers, sound, scent, movements
  • A trademark must not be confusingly similar to the marks of others, determined based on the similarity of the marks and the similarity of the products they are associated with
  • Must be able to distinguish commercial origin

Symbol

Meaning
Trademark symbol
The trademark is either registered, established or is used as a mark
(business trait)

Action needed
No need to register

Symbol
®

Meaning
Registered trademark symbol
The trademark is registered in a market and may only be used for such marks in that specific market.

Action needed
Has to be be registered

What do I do, if I want to name a new product/service?


Action:

If you want to use and register a new trademark for a Hydro product or service, please use the decision tree and questions found below in this document and make sure you have a plan and budget for marketing the product.

Responsible:
Business Area

Action:
If the name shall follow the default rule, inform Corporate Brand & Marketing about the product/service and name you will be using.

Responsible:
Relevant Stakeholder
Support: Corporate Brand & Marketing
Ada.svartnes@hydro.com

Action:
If the name follows the exception rule (trademark to be registered), inform Hydro Intellectual Property Department for availability check

Responsible:
Relevant Stakeholder/Support:
Intellectual Property Department
Send request to: patent.admin@hydro.com