In this classic architecture, the 50 most outstanding exhibition stands of the past twelve months are presented every year in German-speaking countries. The criteria of the authors Karin Schulte and Tobias Glaser were again a convincing design idea and their high quality implementation, a functioning infrastructure and good product or service presentation. Material, light, colors and graphics also played a role in the evaluation, as did the respective implementation of the company's brand philosophy.
The title of the stand portrait in the book already indicates the special appearance of the appearance. The authors take the reader with them to the stand in their text laudation: “Already from the aisle, visitors can look into the stand through large-format openings in the graphically designed walls of the monumental, bright red body (...). Inside, a protected interior surprises, an extraordinarily quiet place amidst the hectic pace of the fair, but which is permeable to views from and to the outside. "The design implementation of the WICONA slogan" Technology for ideas "is also recognized." Red room "
WICONA Marketing Manager Markus Hofstetter is delighted to receive the award: "We would not have thought that this book would take this form into account a second time. A challenge for us with regard to BAU 2013, maybe with a fair booth that is so attractive again we can do the hat trick. ”