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Hydro’s brand architecture

Our company has a brand architecture with Hydro as the master brand.

This establishes the Hydro name as the corporate umbrella under which all Hydro communication including products and initiatives – internal and external – are created and communicated.

Exceptions are the endorsed brands Sapa, Technal and WICONA. (See chapter about Sub-brands.)

Level 1 – Hydro master brand

The master brand establishes Hydro as the corporate umbrella under which all Hydro communication including products and initiatives – internal and external – are created and communicated.hydro vertical logo

Level 2 – Business area

The business areas represents key operating areas and the main markets Hydro operate in. Business areas are not branded, but only identified as generic descriptors under the master brand.Hydro Bauxite & Alumina, Hydro Energy, Hydro Aluminium Metal, Hydro Extrusions, Hydro Rolling.

Level 3 – ‘Go-to-market’ brands

The ‘go-to-market’ brands are meant to showcase our two strong portfolios, the aluminium offering and the energy offering, and can be branded with own logos.

Hydro sail symbol with text Hydro Energy. Similar with text Hydro aluminium

Level 4 – Fully owned brands - endorsed by Hydro

These exceptions are individual brands allowed because they are needed to serve a specific market. Endorsed brands have a separate logo and visual identity but are endorsed by the Hydro master brand.

wicona, technal and sapa logos, connected to Hydro brand with

Level 5 – Product brands

Products and solutions are the revenue drivers of the organization and have the most visible presence in the market place. Naming of products and solutions should follow a systematic process to ensure efficiency and consistency and to support the master brand.

Hydro CIRCAL and Hydro REDUXA badges with Hydro logo

Level 6 – Products, product lines and trademarks

Products and solutions are the revenue drivers of the organization and have the most visible presence in the market place. Naming of products and solutions should follow a systematic process to ensure efficiency and consistency and to support the master brand.

HyLife, HyCot , HyBeam