Skip to content

Hydro social project youths in World Cup music video

Student-athletes of the Alunorte Rain Forest (ARF) team participate in the recording of the music video for the song "Olé", which is part of the FIFA album for the 2014 World Cup.

The recordings take place in the Dona Marta community and in Arpoador, in Rio de Janeiro, on May 1st and 2nd. The song "Olé" is performed by Norwegian 17-year-old Adélen, who has one of her main artistic marks in the cultural mix.

The video clip is produced and directed by Ray Kay, one of the leading experts in the field, who has worked with artists such as Lady Gaga, Jennifer Lopez, Cher and Justin Bieber.

Eight of the student-athletes who are part of the project “Bola pra Frente, Educação pra Gente”, by Hydro Alunorte, in Pará, left the capital, Belém, on the 29th, accompanied by the team's coach, Alberto Muller. “The team is already well known in Oslo, where the Norwegian Cup is held annually in July. With this exhibition, we will overcome barriers and become even more recognized. The program can serve as an inspiration for the development of young people in other countries ”, said the coach. “We are very proud of the novelty and we want to show that the program works,” he added.
& nbsp;
“The participation of these young people is in line with the 'Alumínio Infinito' project, which we have been developing in Brazil since 2013 It is a unique opportunity to work on raising awareness and planning for a more viable future that we seek for these and the next generations ”, says the director of Institutional Relations and Communication at Hydro, Andreia Reis.

The video for “Olé” will be released worldwide on June 1st. In addition to Adélen, the album “One Live, One Rhythm”, by FIFA, also has the presence of big names in world music, such as Jennifer Lopez, Shakira, Ricky Martin and Carlos Santana; and artists from the national scene, such as Cláudia Leitte, Alexandre Pires, Carlinhos Brown and Arlindo Cruz, among others.

You can check more photos of the recordings on Hydro's Facebook. Access: facebook.com/hydronobrasil

About Adélen - Daughter of a Spanish mother and Norwegian father, Adelén rose to fame by representing Norway at the Eurovision Song Contest 2013 in which she won second place with the song "Bombo", which it became a hit in various parts of the world and one of the biggest summer hits in countries like Spain, Sweden and Norway. After the initial success, Adelén signed a contract with one of the biggest names in the music industry: Simon Fuller.

& nbsp;

This text is machine translated. To view the original Portuguese text, click on PT on the top right of this window

Recommended for you