Successful since the 1980s, the Norwegian band a-ha comes to Pará for the first time in October, at the invitation of Hydro, a global aluminum company that has a significant part of its business in the state. Musicians visit the municipalities of Barcarena and Paragominas, where they will perform concerts in celebration of the company's 110 years of operation, the 30 years of Albras and the 20 years of Hydro Alunorte, which together with Hydro Paragominas are one of the greatest examples of verticalization of the state.
The band comes to Pará, enjoying their time in Brazil, where they will have a concert schedule started with participation in Rock in Rio on the last & nbsp; day 27 of September. In Pará, the musicians will perform on October 1st in Barcarena and on October 3rd in Paragominas.
The events, previously exclusive to Hydro's employees and contractors, were extended to the public after the appeals of the Pará society, which wished to honor the band's first performances in the state.
The company will make tickets available through a social action that will benefit thousands of children from projects that work with education. In practice, tickets will be exchanged for school kits.
In addition, the company also awarded 30 people with a companion through the cultural photo contest “Renew your passion for the future”, held by Hydro on the social network Instagram. & nbsp; The images & nbsp; chosen show an attitude with the potential to transform the future of humanity for the better and were posted with the hashtags # RENOVESUAPAIXÃO and #REPENSEOFUTURO. The result was released on 9/26, after more than 1600 photos were evaluated by & nbsp; judging commission.
Renovation and the Environment
The arrival of the musicians is part of the global actions that Hydro is carrying out in 2015. The moment marks the company's new global campaign: “Renove”, which concerns everything that is renewable, long-lasting, transformative, like the company and aluminum. & nbsp; With 110 years of experience, the company develops innovative technologies through aluminum, an infinitely recyclable and reusable metal, the metal of the future. This positioning of the company and the identification with the band justify the choice of musicians for concerts in the state: a-ha has renewed itself over a 30-year career and is recognized for its commitment to important topics such as reforestation, recycling and citizenship.
One of the company's hallmarks is the environmental commitment. Hydro global has an ambitious goal of becoming carbon neutral by 2020. And Pará plays a very important role in achieving this result.
Extremely engaged in socioenvironmental causes, the Norwegian band will participate in two environmental projects in the municipalities where Hydro's facilities are located. In Barcarena, keyboardist Magne Furuholmen will hold a workshop to reuse recyclable materials with a group of children from the Bola pra Frente, Educação pra Gente project, developed by Hydro Alunorte, in partnership with the municipality of Barcarena.
In addition to being a musician, Magne has a career as a visual artist and is dedicated to painting and sculpture, among other styles. With exhibitions held mainly in Norway and throughout Europe, the artist brought one of his projects to Brazil, which was presented on September 28 at the Museum of Contemporary Art (MAC) in Niterói, Rio de Janeiro.
In Paragominas, vocalist Morten Harket will plant seedlings in the reforestation area at Hydro Paragominas bauxite mine, which has the goal of balancing 1 hectare of reforested area per hectare of mined area by the year 2017. The musician will have the collaboration of children from the Caseca social project, an initiative developed by Hydro in the municipality that helps the learning of more than a thousand children and adolescents through the use of technology.
As part of the partnership actions with a-ha, Hydro released a remix of the band's biggest hit, “Take on me”, produced by DJ Kygo at the Apple Store. The 24-year-old Norwegian youngster is featured on the international music scene. Its first original track, “Firestone”, released in 2014 has accumulated over 7 million plays on SoundCloud and YouTube and more than 40 million plays on Spotify.
Hydro and Pará - Forever
Hydro is a global aluminum company, with a substantial history in Pará. Although headquartered in Norway, the company's largest and most important assets are here: in Paragominas is the bauxite mine and in Barcarena, the refinery of alumina Hydro Alunorte and the primary aluminum plant Albras. Together, these companies are one of the strongest examples of verticalization in the state today.
In 2014, Hydro presented its strategic positioning, “Para Semper”, and the commitment to stay in the state that hosted the company. & nbsp; Hydro has invested around R $ 8 billion in the last 10 years in Pará, and currently employs - directly and indirectly - 8,500 people in the Hydro Paragominas, Hydro Alunorte and Albras units. With the commitment to develop together with the state, in 2015 the company also assumed the commitment to increase sales of aluminum to the domestic market, expand production at Hydro Paragominas and Hydro Alunorte, and also cooperate with the state through the contribution of R $ 2.6 million to a study that provides for the socioeconomic development of Pará. The research will be conducted by the international consultancy McKinsey.