For the first time, businessmen from markets, fruit and vegetables, hotels and bars, met with family farmers participating in the Amesa Project for a business round and promotion of product marketing of Paragominas (PA). The action is carried out by Hydro with the Entrepreneurship Center of the Amazon, in addition to having the support of the Municipality of Paragominas, Sebrae, UFRA, EETEPA and Embrapa. More than 10 terms of purchase intentions were closed, such as manioc, watermelon, fruit pulp, pineapple, papaya, melon, lemon, lettuce, jambu, pepper, among others.
Entrepreneurs and agricultural producers also signed up for the Amesa online application to conduct and monitor all regional trade generated from the meeting. Through the online platform, the buyer (entrepreneur) can find his products, meet new producers, buy directly from the regional farmer and have his demands met with greater speed.
Dinamara Silva, from Alibraz Alimentos, a company that supplies the restaurant at Mineração Paragominas, Hydro's bauxite mine, also confirmed two protocols of intent. “We have a demand of 300 to 400 kilos of greens and vegetables a week - like potatoes and manioc - to supply meals in the company. The deals closed in the Amesa project support us to guarantee the quality of the service and serve our public with a gastronomic variety based on local products ”, he comments.
The family farmer gains with the registration of his information and products, quantity of stocks, data of the harvest and location to promote greater precision in sales logistics. The application also offers forums for thematic debates, news from the agricultural sector and a system to find the main local producers.
The manioc and pineapple farmer in Paragominas, João Tavares Magalhães, considers Amesa a milestone in his professional learning. “I have already managed to expand and sell my production in advance, generating business through the relationship with local entrepreneurs due to the project”, he explains.
“We reinforce that collaborative work, one of Hydro's pillars of social responsibility, can provide relevant results for the local economy through the promotion of agricultural businesses in Paragominas. It was possible to support the local farmer, through training, to become a successful entrepreneur in closing contracts to distribute his production ”, analyzes Luana Carvalhosa, Hydro's senior social responsibility manager.
Julia Moutinho, from the Entrepreneurship Center of the Amazon, considers that “all entrepreneurs and farmers, who participated in the event, managed to dialogue and advance in business, generating benefits for these groups and for regional trade”.
The Amesa project developed a diagnosis of the local market with emphasis on the products available, pricing, delivery times and a survey of the expectations of local producers and entrepreneurs to support the maturation of businesses and foster the consumption of local products.
It also provided three training stages offered by the project to local producers in the areas of technical, business and access to public policies.
The Amesa project has also been developed in Barcarena , in Pará, since November 2018, where it has already served more than 280 family farmers. The project will continue to monitor all sales and negotiations to ensure support and business maturation with the best market practices.