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On the 23rd and 24th of April, more than 250 family farmers participate in an agenda that includes workshops - focused on agricultural businesses - of specific training for the establishment of prices, organization of production and sales methodology, in addition to a meeting to address access to rural credit and adherence to the type of formal organization, such as associations or cooperatives, to strengthen their dialogue and insertion in the market. The initiative is part of the Amesa project, developed by Hydro and implemented by the Entrepreneurship Center of the Amazon, in partnership with the Municipal Secretariats of Agriculture (SEMAGRI) and Industry, Commerce and Tourism (SEICOMTUR), in addition to the Chamber of Shopkeepers in Barcarena , to include farmers' products in the local market (supermarket, hotels, industrial kitchens, among others).

Previously, on April 16, farmers had the opportunity to learn, at the Agricultural School of the municipality, agricultural techniques to improve production without purchasing fertilizer and reducing the need to clear the bush. The facilitators also addressed the topic of botanical pest control without the use of insecticides, as well as the cultivation of vegetables in a conventional and hydroponic way, a technology in which the roots of cultivated plants are submerged in water.

The initiative also includes a diagnosis, carried out between November 2018 and January 2019, to analyze the regional situation of supply (farmers) and demand (private markets), elaboration of a plan for excellence in productive and entrepreneurial management. In May, a demand awareness event is scheduled, where managers of local private establishments will be invited to present the project, the importance and benefits of buying from local family farming and present it to farmers interested in selling their products. During this period, the objective is to present the Amesa digital platform to farmers and market managers, which will be a tool for developing relationships between those interested in the topic, seeking best practices and maturing the integration between these audiences.

Through these actions, Hydro hopes to contribute to the entrepreneurial awareness of family farmers as managers of micro businesses, as well as to raise awareness of local demand in relation to family farming products. Amesa is in line with the United Nations (UN) Sustainable Development Goals (SDGs). For Raphael Medeiros, director of the Entrepreneurship Center of the Amazon, “we also want to see an evolution towards the production of certified local manufactured lines, such as fruit pulp and flour. The important thing is that farmers in the rural area of Barcarena can be qualified as managers to meet all demand from the region's private markets in a competitive way and establish a sustainable commercial relationship with this sector ”, he says.


This text is machine translated. To view the original Portuguese text, click on PT on the top right of this window

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