Hydro and Albras participated in the 40th Pineapple Festival, the most traditional in the city of Barcarena, after a two-year hiatus due to health restrictions imposed by Covid-19. Considered a cultural and artistic heritage of Pará, the event brought together cuisine, music, sports, handicrafts and local economic activities, from October 28 to November 6.
The two companies installed a joint stand in the area of the festival's cultural circuit, presenting their operations in the state, which range from bauxite extraction, through alumina refining to primary metal ingots, in addition to innovation and sustainability projects developed in the region, such as the Tipitix project, which focuses on community agri-food entrepreneurship and which will sell products on site.
“Our participation in the Festival comes as a continuation of Hydro and Albras' support in local initiatives and in the development of the region. We also present at our stand a little of the functioning of the aluminum chain installed in Pará, the robustness and socio-environmental responsibility of our operations”, highlights Anderson Baranov, Senior Vice President of External Relations at Hydro in South America.
About the event
The Festival had its first edition in 1979, being carried out by the City Hall of Barcarena in partnership with private entities, such as Hydro and Albras. Considered an artistic cultural heritage of the State of Pará since 2009, the Pineapple Festival aims to value agricultural production, culture and is a postcard of the municipality of Barcarena.
Over the past 39 editions, the festival has already taken 97 artists and brought together more than 500,000 people in the municipality, generating more than 60 million reais in the local economy. In 2022, the festival aims to be an inclusive event, 100% accessible for people with disabilities; be a sustainable festival; generate a positive social impact, by encouraging the hiring and training of employees from needy communities in the municipality; have a reduced environmental impact, with the recycling of waste produced at the event, separation of used cooking oil and organic matter for composting.
The 2022 edition of the Pineapple Festival marked the inauguration of the “Ecoparque”, in the Cafezal neighborhood, in Barcarena, 5km from the municipality's headquarters, with a capacity to receive 50,000 visitors.