More than 16,000 visitors are expected this time at the steadily growing fair. It reflects the entire process chain from aluminum production to the numerous end products. More than 840 exhibitors from around 40 countries show their innovations. Hydro is there for the seventh time.
Stand A 20 in Hall 3 - directly at the main entrance, Hydro makes clear: In times of serious energy debates, aluminum enables an infinite number of applications that save energy and raw materials and can be used again and again.
“The bottom line is that aluminum helps the climate in so many applications and can also be recycled an infinite number of times with enormous energy savings. It is a truly renewable resource that contributes very well to resource and energy efficiency, ”said Eivind Reiting, President and CEO of Hydro.
"At the same time, we are working on further improving energy-intensive primary production, because this is a crucial point for an all-round convincing ecological balance of our metal," adds riding.
Strategy talk and sponsorship
With its own lectures at accompanying conferences and as a main sponsor of the European Aluminum Award, Hydro underlines its important position in the international aluminum industry. Hydro's top managers will be present for talks and interviews, and the company will host several events.
In the Congress Center West, Eivind Riding presents the company's strategy on Tuesday, September 23, from 2 p.m. Then Arvid Moss, Head of Strategy and Business Development at Hydro, explains the Group's climate strategy.
Warning of cost burden
Oliver Bell, head of the rolling division and managing director of Hydro Germany, will give a lecture at the one-day aluminum conference on September 24 at the fair. It describes efficient aluminum solutions for customers and the climate. At the same time, Bell warns: "If we do not communicate our contribution as a problem solver more clearly, many companies will soon face an enormous burden from the planned cost increases in emissions trading."
Researchers in Aachen
Almost simultaneously with the fair, from September 22nd to 26th, around 560 scientists from all over the world come together for the eleventh international conference on aluminum alloys (ICAA) in Aachen.
This forum, organized by the German Society for Materials Science under the leadership of a committee chaired by hydro researcher Prof. Jürgen Hirsch, discusses major new trends in science and technology. Hydro also contributed some lectures here.
A shuttle service transports visitors between the ICAA in Aachen and the trade fair and conference ALUMINUM 2008 in Essen.
: September 19, 2008