Logo, brand colors, typography and the sail
Hydro’s new visual identity has been designed to reflect who we are as a company and what we do, as well as to help us stand out in a highly competitive market. Our logotype, colors, typography, imagery and graphics have a big impact on the way our brand is perceived. It is a tool for bringing us together and for effectively communicating to a global audience.
By following these guidelines, you can help ensure that our stakeholders will have a positive and uniform experience of our brand. On the following pages, we will present the most important design elements so that you can continue building our common brand and identity.