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The Danish curtain equipment brand Aluproff launched a curtain track series in 2021 consisting of low-carbon products. The series, aptly named SUSTAIN, has now been supplemented with additional products.

Aluproff solutions

By combining its Danish design legacy with a great environmental responsibility, Aluproff has designed a system of nine different aluminium tracks that will be made from Hydro CIRCAL recycled aluminium, two of which have already been launched.

Driving positive change

The switch to Hydro’s brand for recycled aluminium, Hydro CIRCAL, has resulted in a significantly reduced carbon footprint of the products. Hydro CIRCAL is made with a minimum of 75% recycled post-consumer aluminium scrap. The carbon footprint of the recycled aluminium is 2.3 kilo CO2e per kilo aluminium extruded. Furthermore, all SUSTAIN tracks are powder coated at environmentally certified company, Dancolor, with coatings from Jotun.

“At Aluproff, we want to be a driving force for positive change without any compromise on quality, design, and functionality. It is possible thanks to climate-positive and circular materials like Hydro CIRCAL, as well as many other long-term environmental initiatives within our company. We’re very proud of SUSTAIN and committed to reduce climate change even more together with our customers, suppliers, and partners in the years to come,” says Thomas Trads Hansen, CEO of Aluproff.

Recycled and reliable

Hydro CIRCAL consists of aluminium from products that have reached the end of their lives. The aluminium comes from demolished buildings, soda cans, cars and similar. Hydro has some of the most advanced sorting technology in the industry, allowing the company to provide aluminium with a high share of recycled content for use in the extrusion process.

“Hydro CIRCAL is a perfect product for the circular economy and satisfies the needs of climate-conscious customers. More and more producers are looking at ways to reduce the embedded carbon footprint of their products, and using recycled aluminium can reduce the footprint significantly. Aluproff is leading the way in their industry and Hydro is happy to be part of their journey. We strongly believe that recycled aluminium products like Hydro CIRCAL are a building block of the future," says Jacob Reeckmann, Commercial Director at Hydro Extrusions North Europe.


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