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Pushing the boundaries for recycled aluminium

Hydro CIRCAL is a range of products made with recycled, consumer scrap. Through the use of recycled content we reduce energy use drastically while still being able to offer high quality products. The percentage of scrap will change depending on specifications from the client, but we can always guarantee a CO2 footprint below 2.3 kg COper 1 kg aluminium produced with Hydro CIRCAL.

Hydro is today the only producer in the world capable of supplying prime quality, end-of-life, recycled aluminium.

Diamond shape with Hydro logo and text Hydro CIRCAL recycled aluminium

Hydro CIRCAL identity badge

The diamond shaped identity badge is based on the concept of a product hangtag. A physical hangtag gives us the opportunity to tell the story behind our efforts and create a closer connection with consumers.

The emblem is our primary identifier and should be used whenever possible. It is ideal for placements on advertising and products as a sticker or label. It is built to be reproduced as small as 29mm in width, but can be scaled up as large as necessary. The outline version is to be used when the background is a light color to enhance the diamond shape and as an alternative to a drop shadow.

The secondary lock-up markers are for use on products when the identity badge is too big or the space available cannot handle the diamond format.

Text color
50% black

Size W = 70 mm

Identity badge
Minimum size H = 29 mm

Vertical, Minimum size H = 12 mm
Horizontal, Minimum size H = 4 mm

Lock-Up, w/descriptor
Vertical, Minimum size H = 13 mm
Horizontal, Minimum size H = 4 mm

variants of circal logo

Hydro CIRCAL, primary advertising

The concept is designed to raise awareness around Hydro CIRCAL and the benefits of recycling aluminium, but also showcase the many ways in which aluminium can be used. The image with the overlaying identity badge should be first read, while the bold tagline should be immediate secondary read. The identity badge should have a subtle drop shadow to replicate a physical hangtag.

Three examples of varying advertisment formats

Hydro CIRCAL, secondary advertising

The secondary advertising template is an option when the primary template is not suitable.

It is made as a flexible template to fit most shapes. The image should take up at least 50% of the advertising area. The identity badge should be placed on the edge of the image with a subtle drop shadow to replicate a physical hangtag.


Download Hydro CIRCAL logo

Download CIRCAL logo US version