If "We are aluminum" is used as a headline it should not appear with the logo on the same page. On communication material with more than one page, such as brochures, it should only be used with the logo on the last page and never on the cover. On one-page material, such as banners, posters and ads, it should appear with the logo, with a fixed position below the logo. It should not be used on any stationary. (Letterheads, ID cards, business cards, documents etc.)
Our tagline sums up the premise of our brand and reinforces who we are and what we stand for; We are the world's leading provider of advanced aluminum products and solutions - and by uniting internal and external experts, we engineer the future, lightweight our planet.
Clear space tagline logo