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Sub-brands & trademarks

Hydro has three major sub-brands: Sapa, Technal, WICONA. They are strong brands and well established within their segments and markets, and will continue to use their own, existing identity. This includes their own logo.

Sapa, Technal and WICONA use their own, existing identity. This includes their own logo. In all major communication Hydro should be endorsed as follows:
Sapa – by Hydro / Technal – by Hydro / WICONA – by Hydro – or as shown in the illustration below.

sapa logo; sapa by hydro, WICONA logo; WICONA - by Hydro, Technal logo;  Technal - by Hydro.

Examples on sub-brands' websites with Hydro endorsement.

Screenshots of Technal and WINCONA websites


Examples on sub-brands' advertisements with Hydro endorsement.

various adverts from WICONA, Technal and Sapa

Examples on sub-brands' business cards

Two sided business card for an employee at WICONA. Black information text on white background, with read wicona logo top right. Reverse side large white WICONA and tagline on red background.

Trademarks

Trademarks should not have their own logo or identity, but use full Hydro branding, incl. Hydro’s logo and full visual identity. Name of trademark should be using the Hydro font; Arial – with the trademark symbol ™. It should always be used together with the phrase ‘– a trademark of Hydro’ and the Hydro logo, as shown below.

HyLife. SUbline: a trademark of Hydro. Hydro logo with sail

  1. The following three elements should be used for trademarks:
    - name of trademark
    - ‘- a trademark of Hydro’
    - Hydro logo
  2. Trademark name should be written in Arial Regular
  3. ‘- a trademark of Hydro’ should be written in Arial Regular Italic, and not be longer than the trademark name itself
  4. Logo height should match the total height of the trademark name and the phrase ‘- a trademark of Hydro’
  5. Position between all three elements should be fixed
  6. All general rules for the use of the Hydro logo applies (ex. enough space)