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Greenwashing or real green?

June 18, 2021

What can governments, companies, and consumers do to speed the green transition, while avoiding “greenwashing” – making claims that products and practices are better for the planet than they really are?

That was the question posed at a recent panel discussion at the Nobel Peace Center in Oslo that was part of the “Real Business” series, which is co-sponsored by Hydro.

The “Greenwashing or real Green?” event gathered experts from climate organizations, certification entities, marketing professionals and legislators.

Hilde Kallevig, Head of Brand & Marketing in Hydro
Hilde Kallevig, Head of Brand & Marketing in Hydro

Hilde Kallevig, Head of Brand & Marketing in Hydro, participated, bringing an industry perspective how the climate footprint of products should be judged by the authorities and consumers, and how aluminium – and aluminium recycling – can contribute to lower climate emissions.

The program was moderated by Bjørn Haugland, CEO of SKIFT Business Climate Leaders, a Norwegian organization aiming to accelerate the transition to a low-carbon economy and support the Norwegian government in delivering on its national climate commitments by 2030.

Others in the panel discussion were:

  • Dr Martin Porter, Executive Chair, CISL Brussels — Cambridge Institute for Sustainability Leadership (Introduction)
  • Doreen Fedrigo, Industrial Transformation Policy Coordinator, CAN Europe (Climate Action Network)
  • Lin Jacobsen Hammer, Sustainability Manager, DNV
  • Per Hynne, Head of Public Affairs, Communication and Sustainability, Coca-Cola European Partners Norway
  • Tom O. Johnsen, Counsellor for Environment, Mission of Norway to the EU.
  • Doreen Fedrigo of Climate Action Network Europe
  • Lin Jacobsen Hammer, Sustainability Manager with the classification and certification company DNV

You can hear more in the Hydro Talks podcast, “Greenwashing or real green?” and view other topics on the Hydro Talks page, where you will find links to Spotify, Apple and Google podcasts

The podcast Hydro Talks sets out to explore the modern dilemmas for industry and society. How can we create a more viable society? How can we produce better while consuming less? What should investors expect? What kind of technology and innovation can we implement to work smarter? In Hydro Talks we try to make sense out of these dilemmas. Remember to subscribe!

To watch the entire program, you can view this video from the Nobel Peace Center.

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