Greenwashing or real green?
What can governments, companies, and consumers do to speed the green transition, while avoiding “greenwashing” – making claims that products and practices are better for the planet than they really are?
That was the question posed at a recent panel discussion at the Nobel Peace Center in Oslo that was part of the “Real Business” series, which is co-sponsored by Hydro.
The “Greenwashing or real Green?” event gathered experts from climate organizations, certification entities, marketing professionals and legislators.
Hilde Kallevig, Head of Brand & Marketing in Hydro, participated, bringing an industry perspective how the climate footprint of products should be judged by the authorities and consumers, and how aluminium – and aluminium recycling – can contribute to lower climate emissions.
The program was moderated by Bjørn Haugland, CEO of SKIFT Business Climate Leaders, a Norwegian organization aiming to accelerate the transition to a low-carbon economy and support the Norwegian government in delivering on its national climate commitments by 2030.
Others in the panel discussion were:
- Dr Martin Porter, Executive Chair, CISL Brussels — Cambridge Institute for Sustainability Leadership (Introduction)
- Doreen Fedrigo, Industrial Transformation Policy Coordinator, CAN Europe (Climate Action Network)
- Lin Jacobsen Hammer, Sustainability Manager, DNV
- Per Hynne, Head of Public Affairs, Communication and Sustainability, Coca-Cola European Partners Norway
- Tom O. Johnsen, Counsellor for Environment, Mission of Norway to the EU.
- Doreen Fedrigo of Climate Action Network Europe
- Lin Jacobsen Hammer, Sustainability Manager with the classification and certification company DNV
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To watch the entire program, you can view this video from the Nobel Peace Center.