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Hydro at GIFA: Global puzzle, local fit

Hydro will attend GIFA 2011, the foremost international trade fair of the shape-casting industry in Düsseldorf from June 28 to July 2, as a major supplier of primary aluminium foundry alloys.

“Global supplier, local partner,” says the installation at the company stand B50 in hall 13, illustrating Hydro’s global reach in production and customer support.

The ramp-up of the huge Qatalum aluminium plant, owned 50/50 by Hydro and Qatar Petroleum, is key to the steep growth of Hydro's sales to customers in Asia.

"At the same time we have safeguarded our resource base in bauxite and alumina for the next 100 years by acquiring top-notch upstream activities in Brazil,” says Harald Ødegaard, head of sales in the Metal Markets business area of Hydro.

“We take it just as important that we match our globalization with service teams tailored to local customer needs on both commercial and technical matters.”

Hydro maintains close, personal relations in sales, technical support, and research and development, backed by a global network of primary foundry alloy casthouses in Norway, Slovakia, Australia and Qatar.

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