Hydro's profiling film for Norwegian TV – where a group of budding young engineers rebuild a railway track, sending a train into a gigantic loop – won the gold medal in what is considered to be the European championship in advertising, Epica.
The advertising agency DDB Oslo went to the top with Hydro's neck-breakingly paced film "Train" in the category for "Film: Professional equipment & services."
The "Car" film, where a group of youngsters manage to gain remote control of their dad's car, was also one of the films specially selected for the shortlist in this category, but it was beaten at the finish line by Hydro's train film.
Both the train film and the car film have been produced for Hydro by the advertising agency DDB Oslo. The films were directed by the Oslo-based company Roenberg.
One of DDB's advertisements for Hydro, known as "construction kit," also made the shortlist, this time in the category "Print: B2B – Industry."
Thousands of entries
In the stiff competition for the best advertising work in Europe, just reaching the shortlist is almost seen as a victory in itself.
This year a total of 5,617 pieces of advertising were sent in to Epica, "Europe's Premier Creative Awards," from 732 agencies in 47 countries.
The award ceremony will be held in Stockholm January 11.