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Logo

The Hydro logo is our signature and our brand’s most widely recognized element. It consists of two components in a fixed relationship to one another - the brand mark and the logotype.

Logo

The primary logo is the vertical lock-up version, with the brand mark above the logotype. This must be used whenever possible.
Logo with tagline

“We are aluminium” is Hydro's tagline and can either appear with the Hydro logo as a pay-off or as a main message, headline or in a text.
Distance from the edge should never be less than minimum clear space.

Placement

Our logo must always be placed with sufficient open space in a spot where it is clearly visible and readable, and in harmony with other elements.
Misuse

Inconsistent use of the Hydro logo and brand mark detracts from our brand recognition.