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Logo

The Hydro logo is our signature and our brand’s most widely recognized element. It consists of two components in a fixed relationship to one another - the brand mark and the logotype.

Logo

The primary logo is the vertical lock-up version, with the brand mark above the logotype. This must be used whenever possible.
Tagline should only be used in connection with our standard logo, and only on corporate and/or communication material like: - hydro.com - SoMe - company presentations - annual reports - adverts etc. It should not be used on: - business cards - signage and permanent installations - workwear, incl. uniforms - vehicles and machinery - endorsed brands using ‘By Hydro’ (ex. Hydro Building Systems brands) - horizontal logo versions - Hydro Aluminium or Hydro Energy logo Do not try to re-create the tagline version, but use the files provided.

Logo with tagline

“Industries that matter” is Hydro's tagline and can either appear with the Hydro logo as a pay-off or as a main message, headline or in a text.
"Go-to-market" logo versions

The Hydro tagline “Industries that matter” captures what brings us together in terms of our values and ways of working.
Distance from the edge should never be less than minimum clear space.

Placement

Our logo must always be placed with sufficient open space in a spot where it is clearly visible and readable, and in harmony with other elements.
Misuse

Inconsistent use of the Hydro logo and brand mark detracts from our brand recognition.