Hydro, an integrated aluminum and energy company, has just launched its new institutional campaign, reinforcing the brand's positioning as a responsible and innovative company, and portraying its activity as part of the solution for a sustainable future. The campaign highlights the essential nature of the product and its entire production chain, to meet the new demands of society. The film reinforces that Hydro's aluminum is made to the highest quality standards, respecting the environment and in search of a smarter and more sustainable future.

"With this campaign, we reinforce Hydro's various initiatives for sustainable development, especially in Pará, where the majority of our operations are concentrated. We chose the singer Fafá de Belém as the brand ambassador for this campaign, an artist who identifies with Pará and discussions about sustainability, which are gaining even more strength with the approach of COP-30," explains Lydia Damian, Communication Director at Hydro.

The campaign will run until the end of January, focusing on television media in Pará, where Hydro concentrates a significant portion of its operations, as well as social media actions. In a second phase, there are plans to expand the campaign to national channels. The 60-second film, produced by the London Vídeo production company, addresses the importance of aluminum in our daily lives and Hydro's commitment to sustainability, emphasizing the intelligent use of resources and linking the cycles of life to aluminum production cycles.