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Hydro renews logo and visual identity

Hydro is taking a new step as a global supplier of innovative and sustainable aluminum solutions by embarking - with a renewed profile and a more modern logo - on a new chapter in its 112-year long history.

With the acquisition of Sapa, the No. 1 aluminum extrusion company in the world, in 2017, Hydro today has a significant presence in all parts of the aluminum value chain. The company marks this new chapter in its 112-year history, renewing and modernizing its profile and soon, after a one-year process that involved its 35 thousand employees worldwide.

“We continue to be the same determined company that was founded in Norway over a century ago,” said Hydro President and CEO Svein Richard Brandtzæg. “Our new visual identity reflects the change that Sapa brought to our company, with the expansion of new markets and global regions, and the inclusion of more than 20 thousand new colleagues.”

New logo reflects Nordic heritage

Designed by the Norwegian architecture and design firm Snøhetta, Hydro's new logo retains the distinctive “sail” of past logos to reflect the continuity of the Norwegian heritage and the company's business, but the more modern look reinforces Hydro's renovation as a company.

“Our goal is to create a more viable society, and our contribution is to help define the future and make our planet lighter through innovative and sustainable aluminum products and solutions,” said Brandtzæg. “We have low-carbon aluminum products that are the best in their class and, with our engineering expertise, we work with customers to use metal in solutions that help society move forward.”

"This marks the beginning of our next chapter."

Hydro aspires to become better, bigger and greener through continuous improvement of existing operations, selective growth and expansion and new standards of responsibility and sustainability in the global aluminum industry.

The acquisition of Sapa and the inclusion of it as Hydro's new business area, called Extruded Solutions, represents a major step in all three dimensions of our aspiration, also requiring the change of the company's brand in more than 150 offices and production facilities across the global aluminum market and for more than 30,000 customers. & nbsp;

This text is machine translated. To view the original Portuguese text, click on PT on the top right of this window

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