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The new is being developed in compliance with our visual identity guidelines. This means that the typefaces will be Ivar and Arial, arranged according to our typographic hierarchy, and the colors will be only official Hydro brand colors.

web page; dark blue background, white text, large photo of alumina

In use

Whenever possible, use approved brand images that follow our brand image style. This is especially important for the front page, and the other main pages, i.e., top level in the navigation. For regular news and other types of articles, editorial or other third-party images may be used in the same way as before.

Hydro has a distinct illustration and icon style that is part of our visual identity. It is important to maintain this style across all pages of our website. If new icons or illustrations need to be created, please refer to the Illustration and Icon Style chapter for more information.