Photography

Photography is an essential part of our brand communication - an important tool for us to communicate our values and personality. In order to support recognition and add to the visibility of our company, it is vital that the style and quality of our brand photography is consistent.

Whether downloading from Hydro's media gallery, commissioning a photo shoot, or finding stock imagery, high quality photos are critical in creating genuine and authentic Hydro communication.

When shooting original imagery, use the examples below as a visual reference, and follow style considerations to capture the essence of our brand image style.

We do not expect each image to reflect all elements of our brand, but they should convey some of them and certainly not contradict them.

Hydro’s brand image style has been developed to unite all business areas through a consistent photographic expression while covering a broad scope of Hydro’s business - from small, local units to large-scale global projects.

The photography elevates our business and projects an extroverted, innovative, sustainable, professional and contemporary theme.