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Brand colors

Color is a key factor in ensuring rapid recognition of our brand, and it is therefore important that our brand colors are reproduced accurately.

color bars with definitions for print, screen paint and textile; blue, light blue, aluminium, black and white

We have defined our colors with specific values for both print and screen. Always make sure you adhere to these specifications for all applications.

Primary palette

The primary palette consists of six colors, including black and white. Hydro Blue is our main color. It is used in the logo, and extensively throughout the visual identity, carrying the strongest brand recognition.

dark square marked steel blue square marked gray square marked

Print

Pantone U 5395
Pantone C 7546
CMYK 58 34 18 60

Screen

RGB 68 77 85
HEX 444D55

Paint & textile

RAL 5008
NCS S 7010-R90B
Pantone 19-4014 TCX

Print


Pantone 7544
CMYK 35 14 11 34

Screen

RGB 118 134 146
HEX 768692

Paint & textile

RAL 7000
NCS S 5010-B10G
Pantone 17-4111 TCX

Print


Pantone 877
CMYK 0 0 0 40

Screen

RGB 140 140 140
HEX 8C8C8C

Paint & textile

RAL 9006
NCS S 3000-N
Pantone 15-4703 TCX

black square marked white square marked                                      

Print

CMYK 0 0 0 100

Screen

RGB 0 0 0
HEX 000000

Paint

RAL 9005
NCS S 9000-N

Print

CMYK 0 0 0 0

Screen

RGB 255 255 255
HEX FFFFFF

Paint & textile

RAL 9003
NCS S 0500-N

 

Secondary palette

The secondary palette has been developed to complement our primary colors. It provides versatility in situations where many colors are needed, e.g., to create complex graphs and charts. Use this palette only when the primary palette does not suffice.

sea green square marked beige square marked dark muted purple square marked

Print

Pantone 562
CMYK 92 30 61 21

Screen

RGB 67 128 122
HEX 43807A

Print

Pantone 7528
CMYK 5 10 17 16

Screen

RGB 197 185 172
HEX C5B9AC

Print

Pantone 5185
CMYK 53 81 26 75

Screen

RGB 74 48 65
HEX 4A3041

muted orange square marked                                        

Print

Pantone 7597
CMYK 11 85 93 2

Screen

RGB 185 89 70
HEX B95946

 

 

Web specific colors

In order to comply with accessibility requirements and for greater flexibility, two tints - one darker and one lighter - of our Aluminium color are available to use on our website. The dark tint must be used whenever text needs to appear in gray. The light tint is for subtly separating a certain area from the white background, like in an info/fact box.

medium gray square marked light gray square marked                                      

Screen

RGB 117 117 117
HEX 757575

 

Screen

RGB 244 244 244
HEX F4F4F4